Website Strategist

Job Overview

The Website Strategist is accountable for delivering a modern and seamless website experience for our members and brokers, ensuring alignment with the Wawanesa brand, integrated marketing strategies, and compliance with technical and accessibility standards, and applicable regulations. Critical to this role will be a strategic lens paired with technical expertise to provide expert guidance, establish requirements, assess options, and gain stakeholder alignment for the business’ needs.

Job Responsibilities

• Develop a marketing website strategy that optimizes business results by understanding Wawanesa’s business objectives, prospects, members, brokers, product portfolio, and competition.
• Lead, prioritize, and project manage digital marketing initiatives including microsites, website sections, and campaign landing pages across various teams (marketing, user experience, web development).
• Establi...