Website & Analytics Manager

Purpose

The purpose of the Website & Analytics Manager is to accelerate revenue growth by transforming our digital ecosystem into a high‑performing, insight‑led demand engine. Sitting at the centre of our go‑to‑market strategy, the role converts our expertise, research and scientific credibility into qualified pipeline through a best‑in‑class website, CRM and acquisition infrastructure. This role owns the end‑to‑end performance of digital channels from discovery to conversion, ensuring our presence educates the market, builds trust with professional buyers and drives measurable commercial impact. By combining strategic leadership with hands‑on optimisation and leading a team of two, the Website & Analytics Manager continuously improves marketing effectiveness, conversion performance and contribution to revenue through data, experimentation and disciplined execution.

Key Responsibilities

Website Strategy & Conversion

• Own the strategy, structu...