Web analyst

About Position
We are seeking a skilled and data-driven Web Analyst to lead the end-to-end tracking and analytics setup for our web platform. This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.
- Role: Web Analyst
- Location: Bangalore
- Experience: 6 to 12 years
- Job Type: Full Time Employment
What You'll Do:
- Tracking & Analytics
- Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
- Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and One Trust Consent Platform.
- Define and implement event tracking, user flow analysis, and conversion tracking.
- Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
- Track critical user behaviors incl...