User Growth Associate

Assist in executing digital and partner-led card acquisition campaigns

Support end-to-end onboarding, including KYC, approvals, and activation (physical & virtual cards)

Conduct research to identify emerging customer segments and financial inclusion opportunities

Coordinate with internal teams to ensure smooth issuance and onboarding

Cardholder Engagement & Retention

Support lifecycle campaigns to drive first-transaction activation, recurring spend, category-based usage, and rewards redemption

Assist cross-sell initiatives for new card products, supplementary cards, instalments, and loyalty programs

Monitor behavioural trends and surface opportunities to improve retention and engagement

Growth Analytics & Insights

Track KPIs across the credit card funnel: approvals, activation rates, utilisation, spend frequency, and retention

Analyse decline reasons, friction points, and targeted user...