User Acquisition Manager - Apps

Overview

The User Acquisition Manager will play a crucial role in driving the growth of our user base across all apps. This role demands a strategic and analytical mindset, with a strong understanding of digital marketing and user acquisition tactics. The ideal candidate will manage user acquisition campaigns, analyze performance data, and collaborate with various teams to achieve our growth objectives.

Responsibilities

• Strategy Development: Design and execute comprehensive user acquisition strategies to drive app installs and engagement.
• Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks such as Google, Meta etc.
• Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
• Budget Management: Allocate and ma...