User Acquisition

We're looking for a performance-driven UA Manager who understands mobile gaming and knows how to scale profitably. If you're comfortable managing large ad budgets, optimizing campaigns daily, and working closely with creative and product teams, this role is for you.
Responsibilities:
Plan, launch, and scale paid user acquisition campaigns for mobile games
Manage campaigns across platforms like Meta (Facebook/Instagram), Google (UAC), TikTok, Unity Ads, and other relevant networks
Monitor KPIs such as CPI, CPA, ROAS, ARPU, LTV, retention, and payback period
Run A/B tests on creatives, targeting, bidding strategies, and funnels
Work with the creative team to develop high-performing ad concepts and iterate based on data
Analyze campaign performance and provide clear, actionable insights
Forecast budgets and performance targets
Stay updated on changes in platform algorithms, privacy policies, and attribution models
Requirements:
2+ years of experience in mo...