Usage & Retention Manager – Finserve at Equity Bank Kenya

Job Description

Equity Bank Limited (The “Bank”) is incorporated, registered under the Kenyan Companies Act Cap and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box – Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter ), and continues to offer retail banking, microfinance and relat…

Usage & Retention Manager – Finserve

Role Brief

The Usage and Retention Manager is responsible for developing and executing strategies that increase customer usage, promote upselling and cross-selling, foster long-term loyalty and enhance customer retention. This includes analyzing customer behavior, designing targeted campaigns, and collaborating with various departments to implement initiatives that drive customer engagement and loyalty.

This role is also responsible for formulating and executing segment-specific strategies to enhance customer value, increa...