Full-time

Trade Activation Specialist

Posted by Danone • Athens, Athens, Greece

📍 Athens, Athens 🕒 March 01, 2026

About the Role

Short Intro and About the Job

Reporting to the Shopper Marketing Manager, the Trade Activation Specialist, supports the planning and execution of all in‑store activations across channels (retail & pharma). The role ensures flawless campaign implementation, strong cross‑functional coordination & cooperation with marketing, KAM, operation, and continuous field insight to strengthen brand visibility and drive shopper engagement.

Duties & responsibilities

  • In-store activations planning and executions & performance analysis
  • Day to Day communication with sales & retail or pharma channels
  • Communication with external agencies and merchandisers
  • In Store Assets Development-Management & Control
  • Monitoring of Competition Initiatives
  • Retail media planning & execution
  • Use of trade monitoring platforms (. keyvoto, pockee, etc) to check in‑store and online promo execution
  • Regular field visits – stor...
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