Regular

TikTok Shop - Merchant Strategist - Vietnam

Posted by TikTok • Ho Chi Minh City, Ho Chi Minh City, Vietnam

📍 Ho Chi Minh City, Ho Chi Minh City 🕒 February 18, 2026

About the Role

SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects ByteDance's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.
SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a healthy and scalable ecosystem on TikTok Shop. As an SMB Strategist, you will work closely with business teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform. Roles & Responsibilities:
1. Break down business goals, develop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models a...

Ready to Apply?

Submit your application today and take the next step in your career journey with TikTok.

Apply Now