TikTok Shop - Lead Acquisition (Thailand)

TikTok Shop is transforming the e-commerce landscape through seamless content-commerce integration. As the Acquisition Team Lead, you will be responsible for building and executing the merchant acquisition strategy to ensure supply richness on the platform. This is a high-impact role focused on accelerating seller growth, unlocking high-value supply, and shaping TikTok Shop’s competitive positioning in the Thai e-commerce market.
Responsibilities: - Develop and Execute Acquisition Strategy: Own and drive TikTok Shop Thailand’s merchant acquisition strategy, focusing on bringing in high-quality sellers that align with platform goals. a. Lead Pool Identification: Identify and prioritize high-potential lead sources—with a sharp focus on sellers capable of generating high GMV and strong revenue take rates. b. Seller Prioritization Framework: Develop a clear, data-driven prioritization model to guide acquisition focus across categories and seller types. c. Seller Insights & Segmentation:...