Strategy & Intelligence Lead

Description: Responsibilities:


- Use consumer intelligence platforms (GWI, TGI, Statista) to build audience profiles, uncover behavioural trends, and inform strategic planning;


- Conduct market, competitor, and category analysis to identify untapped growth levers;


- Analyse paid media performance across search, social, and programmatic and translate results into strategic recommendations;


- Build and maintain client dashboards, reports, and data models using Looker Studio, Power BI, Tableau, or similar;


- Synthesise data from GA4, ad platforms, CRM systems, SEMrush, and research tools into cohesive strategic narratives;


- Develop measurement frameworks and KPIs rooted in commercial outcomes — revenue, ROAS, LTV, CAC, retention;


- Identify where spend is working, where it's leaking, and where the next opportunity sits;


- Present insights directly to senior client s...