About the Role
**RESPONSIBILITIES:**
**Three Main Responsibilities:**
40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target
40% - Execute and deliver communication campaigns and marketing programs
20% - Accountable for regular brand operation works, including brand demand forecast, A&P spending management, support/synergize with cross-function teams (ethical marketing, CRM, retail sales, etc)
**Major Responsibilities/Activities:**
**Marketing Strategies & Plans** :
Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,
**Marketing Programs Implementation**
Propose action plans and implement agreed plans, including brand comm...
**Three Main Responsibilities:**
40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target
40% - Execute and deliver communication campaigns and marketing programs
20% - Accountable for regular brand operation works, including brand demand forecast, A&P spending management, support/synergize with cross-function teams (ethical marketing, CRM, retail sales, etc)
**Major Responsibilities/Activities:**
**Marketing Strategies & Plans** :
Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,
**Marketing Programs Implementation**
Propose action plans and implement agreed plans, including brand comm...
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