Full-time

Sr. Product Manager

Posted by Abbott • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 February 23, 2026

About the Role

RESPONSIBILITIES: 

Three Main Responsibilities:

40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target

40% - Execute and deliver communication campaigns and marketing programs

20% - Accountable for regular brand operation works, including brand demand forecast, A&P spending management, support/synergize with cross-function teams (ethical marketing, CRM, retail sales, etc)

Major Responsibilities/Activities:

Marketing Strategies & Plans:

Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,

Marketing Programs Implementation

Propose action plans and implement agreed plans, including brand communication plan, social & content marketing plans, brand/campaign...

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