About the Role
Job Description
- Develop, optimize and execute the Annual Marketing Plan for TrenibotE in the MA market, driving the achievement of the product's marketing and business objectives.
- Lead the full product launch cycle for TrenibotE (and related initiatives), end-to-end planning and execution of launch strategies and tactical activities.
- Deeply explore market trends, competitive landscape, consumer and customer insights, and track brand performance to continuously optimize marketing strategies and evaluate the effectiveness of marketing campaigns.
- Collaborate closely with cross-functional teams (sales, medical, PR, digital, supply chain, etc.) to align marketing resources, ensure seamless synergy and efficient implementation of marketing initiatives.
- Manage and develop KOL resources in the relevant field, build long-term and stable cooperative relationships, and secure strong professional brand endorsement and academic support for TrenibotE....
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