Sr. Marketing Manager, Payments, MX Payments

The Senior Marketing Manager will play a pivotal role in shaping the brand, customer understanding, and media strategy of Amazon Payments Mexico. This leader will oversee Consumer Insights, Brand Equity, and Media Planning, ensuring that all campaigns and launches reflect a deep understanding of Mexican customers and strengthen Amazon’s credibility as a trusted financial brand.

Key Job Responsibilities

• Lead the Consumer Insights and Research agenda, serving as the main POC with Amazon’s Central Consumer Insights team (Florida) to translate data into actionable marketing and product strategies.
• Own brand equity and positioning for Amazon Payments Mexico, including agency management, creative strategy, and production of campaigns (TV, digital, and social).
<>Develop and execute media strategies across awareness, consideration, and trial phases; ensure optimization, ROI tracking, and campaign effectiveness.
• Manage the marketing budget ...