About the Role
Location: Toronto | Address: 100 Queens Quay East, Toronto, Ontario M5E 1V3 Canada Job Title: Sr. Manager, Global CRM Strategy Position Overview
At Canada Goose, we are evolving how we build meaningful, long‑term relationships with our customers. We are seeking a Sr. Manager, Global CRM Strategy to lead our transition from campaign‑led marketing to a more precise, lifecycle‑driven engagement model. Based in our Toronto headquarters, this role is the architect of our global CRM vision—responsible for designing how we engage customers across every stage of their journey. What You’ll Do
CRM Strategy & Roadmap
– Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation. Establish a clear, forward‑looking roadmap aligned to business priorities and regional needs. Own the end‑to‑end CRM strategy. Define how we acquire and engage customers across their entire l...
At Canada Goose, we are evolving how we build meaningful, long‑term relationships with our customers. We are seeking a Sr. Manager, Global CRM Strategy to lead our transition from campaign‑led marketing to a more precise, lifecycle‑driven engagement model. Based in our Toronto headquarters, this role is the architect of our global CRM vision—responsible for designing how we engage customers across every stage of their journey. What You’ll Do
CRM Strategy & Roadmap
– Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation. Establish a clear, forward‑looking roadmap aligned to business priorities and regional needs. Own the end‑to‑end CRM strategy. Define how we acquire and engage customers across their entire l...
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