Sr. Campaign Manager, Programmatic

Position Summary

The Senior Campaign Manager, Programmatic is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
• Ensure campaign set up checklist is adhered to and provide final sign‑off/approval of campaign set up QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.).
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site‑level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non‑brand safe sites, etc.) or oppor...