Sr. Brand Manager High Specialty

JOB DESCRIPTION

Sr Brand Manager High Specialty

Position Summary

The Senior Brand Manager is responsible for developing and executing strategic marketing plans for oncology and high specialty products, ensuring strong market positioning and sustainable growth. This role drives brand performance through innovative strategies, cross‑functional collaboration, and data‑driven decision‑making, while maintaining compliance with pharmaceutical regulations.

Key Responsibilities

• Lead the development and implementation of brand strategies to achieve revenue, market share, and profitability objectives for oncology/high specialty portfolio.
• Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and adapt strategies accordingly.
• Manage product lifecycle , including launch planning, promotional campaigns, and post-launch optimization.