Sr. Analyst, Digital Analytics

Responsibilities

• Data Analysis & Insights:
  • Analyze digital user behavior across platforms, including websites, mobile apps, and internal applications, using tools such as Adobe Analytics, Google Analytics, Dynatrace, Quantum Metric and other data platforms.
  • Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and satisfaction.
  • Develop and maintain dashboards and reports to track key performance metrics, delivering clear, concise insights to stakeholders at all levels.
  • Pull and create complex customer profile and interaction datasets to map and optimize customer journey and experience.
• Cross-Functional Collaboration:
  • Work closely with product and development teams to ensure data insights are integrated into decision-making processes and digital product strategies.
  • Support...