Sports Program Manager, Content Operations, TikTok Japan

Our team is on a mission to build and expand the sports content ecosystem in Japan, delivering the ultimate entertainment experience to our users. We collaborate deeply with major sports leagues (such as professional baseball and soccer), club teams, athletes, and sports creators to support their multifaceted success on our platform. Working closely with Global, Product, and Marketing teams, we design and execute strategic campaigns and programs tailored to Japan’s unique market trends, striving to maximize the passion and engagement of the sports community.
Responsibilities
1. Lead Scaled Adoption Programs
- Own the end-to-end strategy, development, and execution of in-app campaigns and programs specifically designed for the sports vertical.
- Drive large-scale creator participation to increase the adoption of core product features and elevate the overall quality of sports content.
2. Product & Strategy Collaboration
- Work closely with Product and Global teams to lo...