Full time

SMM-Fasenra MKT-上海

Posted by AstraZeneca • China, China, China

📍 China, China 🕒 March 01, 2026

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About the Role

Portfolio Strategy Planning
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
Develop product launch plans (with BMs) and submit to Marketing Director.
Work with BMs and sales management to provide quality product sales forecasting
Develop training strategy (with BMs) to align with LCM.
Build and maintain global AZ network and relationships through attendance of regional/global workshops.
Lead Brand Team
To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment.
            

Job Details

Location China, China
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted March 01, 2026
Deadline April 10, 2026

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