seo lead

About the Role We are a U.S.-based premium e-commerce brand focused on baby and family products. We operate in a highly trust-sensitive space serving parents and caregivers, and we are transitioning our SEO fully in-house.

We are replacing our SEO agency with a single, highly capable in-house SEO lead who will own strategy, execution, and performance across Google SEO, AEO, and emerging GEO environments.

Role Overview This is a hands-on, full-stack SEO role. You will own SEO end-to-end, from strategy to execution, working closely with our SEO content writer and Shopify developer. This is not a junior role and not a content-only SEO position.

Key Responsibilities

SEO Strategy and Ownership Own overall SEO strategy across blogs, collection pages, and product pages Build and maintain keyword roadmaps focused on revenue-driving pages Map search intent across TOFU, MOFU, and BOFU content Monitor and adapt to Google algorithm updates, including Helpful Content ...