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Full-time

Senior Social Media Manager

Posted by Coty • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 March 01, 2026
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About the Role

RESPONSIBILITIES


You are the end-to-end owner of Coty China’s social ecosystem strategy.

You will lead the development of POE investment strategy, content & creative strategy, KOL & livestreaming strategy, and platform selection frameworks for all Coty fragrance brands.
This role is 80% social investment strategy + 20% Coty Fragrance Captainship projects.

80% SOCIAL STRATEGY & INVESTMENT PLANNING


1. POE Strategy & Budget Ownership

  • Define the annual POE investment strategy for Coty China, including Paid, Owned, Earned role definition and optimal budget allocation.

  • Develop POE mix frameworks that balance brand growth, efficiency and advocacy.

  • Lead investment quantification models, including reach efficiency, engagement value, advocacy uplift and ROI contribution.

    • 2. Platform Strategy & Selection Frameworks

  • Build clear platform...

    • Job Details

    • Location Shanghai, Shanghai
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted March 01, 2026
    • Deadline April 10, 2026

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