Senior Product Owner – Loyalty & Marketing Automation (Contract/Freelance - 6 to 9 months - LATAM)

We’re seeking a hands-on Senior Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features. What you’ll do Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives. Write clear epics , user stories , and acceptance criteria ; maintain documentation in Confluence . Collaborate with global and local teams to deliver high-quality, scalable solutions. Support integration with the Single Customer View (SCV) and ensure data governance best practices. Facilitate agile ceremonies and ensure timely, value-driven delivery. What we’re looking for 5–8 years’ experience as a Product Owner , Business Analyst , or similar in marketing tech or CRM. Strong grasp of Agile methodology and sprint management. Familiarity with MarTech tools – CDPs, loyalty/promo engines, and automation...