Senior Marketing Manager

Key Responsibilities

Category Strategy & Leadership

• Lead overall strategy for the Health & Beauty Care category, ensuring alignment with company goals and consumer needs.
• Drive long-term growth through innovative category initiatives across retail and digital channels.
• Act as primary business partner to Marketing VP and other senior stakeholders on category performance and priorities.

Business Planning & Execution

• Develop and implement annual category business plans, including situation analysis, opportunity assessment, strategy formulation, KPI setting, and activity calendars.
• Manage category P&L, budgets, and profitability targets with strong focus on ROI and business outcomes.
• Oversee planning and execution of integrated campaigns (ATL, BTL, Digital) that deliver category and brand impact.
• Interpret market trends, consumer behavior, and competitive activities to inform c...