Senior Marketing Manager

Strategy & Positioning

• Build and execute a full-funnel marketing strategy aligned with expansion goals.
• Drive positioning/messaging for enterprise buyers in regulated industries.

Demand Gen & Funnel Optimization

• Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).
• Define/refine MQL/SQL criteria with Sales and improve conversion quality.
• Launch and manage multi-touch nurture journeys for 6–12 month sales cycles.
• Set up attribution, reporting, and funnel dashboards for decision-making.

ABM & Enterprise Growth

• Implement and run Account-Based Marketing (ABM) for high-value accounts.
• Create campaigns for target regions (North America / MENA) and priority ICPs.

Team & Execution

• Lead and develop the marketing team (content, digital, ops).
• Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, ...