Senior Marketing Executive-HOKA, HK/MACAU

SUMMARY

The Senior Marketing Executive will be responsible for supporting the planning and execution of HOKA’s omni-channel marketing communications and consumer activations in Hong Kong and Macau. This role plays a critical part in delivering 360° integrated campaigns, consumer engagement events, and PR initiatives to build brand love and awareness in the local market. The role requires strong execution skills, attention to detail, and the ability to translate strategic priorities into impactful, consumer-facing activities.

Key objectives include driving campaign reach and engagement, ensuring seamless event and activation delivery, supporting consumer acquisition and retention initiatives, and producing post-campaign performance recaps to guide future marketing strategies. The Senior Marketing Executive will work closely with the Assistant Marketing Manager, external agency partners, and cross-functional teams to ensure campaigns are on-brand, on-time, and effec...