Senior Marketing Analyst

About the Role

We are looking for a Senior Marketing Analyst with 4 years of experience to join our team in Medellín. This person will be responsible for planning, executing, and optimizing marketing efforts across multiple channels — with a focus on the U.S. rental property market.

You will work closely with our operations and sales teams to support lead generation, digital campaigns, and brand awareness strategies in alignment with our business goals.

Responsibilities

• Manage and optimize social media content and calendars (mainly for U.S. audiences)
• Execute and monitor paid media campaigns (Meta Ads, Google Ads)
• Develop and manage SEO strategies to increase website visibility
• Oversee marketing initiatives using a 360° approach (brand, digital, content, and performance)
• Regularly analyze campaign performance and propose improvements
• Maintain and update website content using WordPress
• Colla...