Full time

Senior Manager, Membership Lifecycle & Segmentation

Posted by The LEGO Group • Copenhagen, Copenhagen, Denmark

📍 Copenhagen, Copenhagen 🕒 February 24, 2026

About the Role

Job Description

Are you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary!

Join us for an exciting career as “Senior Manager, Membership Lifecycle & Segmentation” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

  • Lead and develop LEGO Membership segmentation models, by analyzing member’s 1st party data to identify new segments, member phases and lifecycles, based on observed member behaviour.
  • Lead the cross-functional creation of a common membership segmentation ...

Ready to Apply?

Submit your application today and take the next step in your career journey with The LEGO Group.

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