Senior Manager, Content Marketing

Senior Manager, Content Marketing

The role leads a team that creates high‑impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth. Develop and execute a content strategy that fuels product‑led growth, deepens customer engagement, and amplifies the Wave story across blog, lifecycle, social, video, and in‑product education. Responsibilities

Content Strategy & Execution Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle. Create and oversee high‑quality content across web, blog, email, social, and in‑product channels that builds awareness and drives adoption. Plan and execute editorial calendars that balance brand storytelling with performance outcomes. Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing. Cross‑Functional Collaboration Partner with Product Marketing to translate p...