About the Role
**Responsibilities**
+ Drive day-to-day execution of e-commerce strategies on **Shopee and Lazada & TikTok** , including campaign setup, budget pacing, and ongoing performance optimization for paid media. Ensure campaign alignment with business goals, key promotions, and product priorities.
+ Maintain and update daily, weekly, and monthly trackers and dashboards to monitor KPIs across campaigns.
+ Conduct post-campaign analysis to extract insights on consumer behaviour, seasonal trends, SKU performance, and campaign effectiveness. Deliver actionable recommendations to improve future performance.
+ Develop monthly media plans in alignment with client briefs, business goals, and marketplace priorities. Integrate learnings from past campaigns into strategic media planning.
+ Manage and optimize budget pacing, especially during key sales events (e.g., Double Digit Days, Mega Sales Days, and other promotional periods).
+ Coordinate with marketplace representatives t...
+ Drive day-to-day execution of e-commerce strategies on **Shopee and Lazada & TikTok** , including campaign setup, budget pacing, and ongoing performance optimization for paid media. Ensure campaign alignment with business goals, key promotions, and product priorities.
+ Maintain and update daily, weekly, and monthly trackers and dashboards to monitor KPIs across campaigns.
+ Conduct post-campaign analysis to extract insights on consumer behaviour, seasonal trends, SKU performance, and campaign effectiveness. Deliver actionable recommendations to improve future performance.
+ Develop monthly media plans in alignment with client briefs, business goals, and marketplace priorities. Integrate learnings from past campaigns into strategic media planning.
+ Manage and optimize budget pacing, especially during key sales events (e.g., Double Digit Days, Mega Sales Days, and other promotional periods).
+ Coordinate with marketplace representatives t...
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