Senior CRO & Personalization Manager
Posted by Manpower • Solna, Stockholm County, Sweden
About the Role
How you'll make a difference with us
As Senior CRO & Personalization Manager, you will lead our end-to-end optimization and personalization strategy across digital sales touchpoints for our B2C customers. Your mission is to increase conversion, engagement, and customer lifetime value by delivering frictionless, relevant, and tailored experiences throughout the subscription journey.
You will combine experimentation expertise with data-driven personalization to create dynamic user experiences that respond to customer needs, behaviors, and lifecycle stages. Working closely with UX design, analytics, product, engineering, and marketing teams, you will build a scalable testing and personalization framework that continuously improves sales outcomes across acquisition, upgrade, and retention flows.
Key Responsibilities
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