Home / Jobs / Senior CRM Manager
Full-time

Senior CRM Manager

Posted by Coty • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 March 01, 2026
Apply for this Job Similar Jobs

About the Role

RESPONSIBILITIES


Reporting to the Director, Consumer Engagement, this role will lead CRM strategy and execution for key Prestige brands (Gucci and Chloé).


The Senior Manager will own day-to-day CRM planning, consumer engagement journeys, data insights translation, and cross-functional coordination to drive measurable growth in consumer recruitment, conversion, and retention.

Your main focus :


1. CRM Strategy & Execution

  • Develop and implement annual CRM plans for Gucci and Chloé, aligned with brand priorities and campaign calendars.

  • Drive CRM KPIs including new user recruitment, activation, retention, and loyalty program engagement.

  • Lead campaign planning, segmentation, and CRM content coordination across WeChat, EC platforms, and offline boutiques.

  • Ensure seamless integration of CRM across touchpoints (Department Store, FSS, TMALL, JD, WeChat, etc.).

    • 2. Data & Insight Management...

    Job Details

    • Location Shanghai, Shanghai
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted March 01, 2026
    • Deadline April 10, 2026

    Ready to Apply?

    Submit your application today and take the next step in your career journey with Coty.

    Apply Now