Senior Content Manager

Senior Content Manager (Bilingual – Spanish and English)

Location: This position will be hired in Mexico, and will work 100% remotely for the United States

Key Responsibilities:

Content Strategy: Develop and implement a comprehensive content strategy aligned with business goals, audience personas, and market trends. Continuously optimize strategies based on performance metrics.

Inbound Marketing Implementation: Incorporate inbound marketing methodologies into content strategies to attract, engage, and nurture leads throughout the customer journey. Utilize tactics such as lead nurturing, and content personalization to drive organic traffic and conversions.

Content Creation: Lead the creation of high-quality content in English across multiple formats including articles, blog posts, brochures, videos, and more, especially but not limited to B2B audiences. Ensure consistency in messaging, tone, and style across content. <...