Full-time

Senior Brand Manager

Posted by Abbott • Shanghai, China, China

📍 Shanghai, China 🕒 March 01, 2026

About the Role

**Major Responsibilities/Activities:**



**_Marketing Planning_**



+ Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information

+ Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals

+ Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

+ Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc

+ Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product



**_Product/_** **_Project_** **_Management_**



+ Understand and Implement the brand strategies of the assigned products based ...

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