Full-time

Senior Brand Manager

Posted by Abbott • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 March 01, 2026

About the Role

Major Responsibilities/Activities:

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
  • Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growt...
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