About the Role
We are looking for a Senior Brand Manager responsible for developing and executing the marketing strategy for the Enteral Nutrition portfolio. The ideal candidate has experience working with products used in the hospital market, understands clinical pathways, the needs of HCPs, and the specifics of nutritional therapy
This role combines strategic category management with hands‑on cooperation with Medical, Sales, and key clinical stakeholders.
Key Responsibilities
+ Monitor market dynamics, clinical trends, and therapeutic practices in the enteral nutrition segment, with a strong focus on the hospital market.
+ Develop and implement marketing strategies and activation plans for the EN portfolio
+ Prepare market analyses, business cases, and recommendations for innovations.
+ Collaborate closely with the sales team on initiatives targeting hospitals, specialist departments, and key KOLs.
+ Co-cre...
This role combines strategic category management with hands‑on cooperation with Medical, Sales, and key clinical stakeholders.
Key Responsibilities
+ Monitor market dynamics, clinical trends, and therapeutic practices in the enteral nutrition segment, with a strong focus on the hospital market.
+ Develop and implement marketing strategies and activation plans for the EN portfolio
+ Prepare market analyses, business cases, and recommendations for innovations.
+ Collaborate closely with the sales team on initiatives targeting hospitals, specialist departments, and key KOLs.
+ Co-cre...
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