Senior Brand Manager

Job Description :

Report to : Marketing Director

• Lead the development of brand execution strategies , in conjunction with Integrated Marketing Communication
• Develop and get approval for overall plan & tactics of new brands inclusive of DME planning and allocating.
• Coordinate closely with other internal functions / systems to ensure effective implementation of brand plans
• Develop brand strategy for personal care categories; ensure it is consistent with Company's strategy, the market competitive scenario and key consumer understanding.
• Lead the identification & development of new category, product, brand, pack extensions to be able to expose to consumers & capture profit opportunity
• Conduct market consumer research, develop a macro- and micro- clear understanding on the product landscape trends, share, volume & value
• Conduct deep assessment on risks and potential. Provide recommendations
• Lea...