Senior Brand Director

The Senior Brand Director will provide strategic leadership and oversight of long- and short-term plans to manage and grow the brand’s distributor-led business across Latin America. This senior role owns the LATAM region for the Merrell brand, developing and executing the regional strategy, transforming the brands, and maximizing growth in both established and emerging markets, while ensuring alignment with global brand priorities and responsiveness to local market dynamics.

Primary Duties

1. Strategic & Corporate Alignment

• Clearly understand, communicate, and execute the company's global mission, values, and strategic priorities within LATAM.
• Translate global strategy into locally relevant, commercially viable execution, ensuring distributor plans support broader business objectives
• Be the Merrell Brand Director for LATAM, accountable for brand transformation, market growth, and business results across the region.
• Lead the...