Full-time

Senior Brand Communication Executive

Posted by Coty • Hong Kong, Hong Kong Island, Hong Kong

📍 Hong Kong, Hong Kong Island 🕒 February 23, 2026

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About the Role

RESPONSIBILITIES
Your main focus:
Build the brand image, develop visibility and reinforce locally its reputation over time

Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity

Implement integrated communication campaigns on major product launches, brand events

Measure and report performance of all communication campaigns, and assess against goal with ROI and KPIs

Track media coverage, identify trends and insights, and optimize spend and performance based on the insights

Develop and manage media relations and external networks (Influencers, Micro Influencers, XHS Influencers, Celebrities, Magazine Editors, Beauty Journalists etc.)

Manage brands’ social media accounts

Manage brand communications budget

Administrative support includes PR stock management and P...

Job Details

Location Hong Kong, Hong Kong Island
Job Type Full-time
Category Media and Communication Workers
Posted February 23, 2026
Deadline April 04, 2026

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