Full-time
Search Engine Optimization Specialist
Posted by Xploy Solutions • Bogotá, Bogotá D.C., Colombia
About the Role
We are seeking a results-driven Marketing Specialist with a strong focus on SEO to lead and execute strategies that increase organic traffic, improve search rankings, and drive qualified leads.
This role is ideal for someone who understands both the technical and content sides of SEO and can translate data into actionable growth strategies.
Key Responsibilities
- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical SEO)
- Conduct keyword research, competitor analysis, and search intent mapping
- Optimize website content, metadata, internal linking, and site structure
- Collaborate with content teams to create SEO-optimized blog posts and landing pages
- Monitor performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
- Identify and resolve technical SEO issues (site speed, indexing, crawl errors)
- Track rankings and organic growth, providing cl...
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