Full-time
Require a Creative Conceptualiser in Mumbai
Posted by TestHiring • Mumbai, Maharashtra, India
About the Role
THE MANDATE: You are the "Idea Architect." Your job is to move beyond the 30-second radio spot. You will be responsible for cracking the "Big Idea" for brands that spans across on-ground concerts, tech-led activations, and viral digital content. You need to be a storyteller who can visualize a project from a whiteboard sketch to a ground-event with thousands of attendees.
KEY RESPONSIBILITIES:
IP Development: Conceptualize and build sustainable Intellectual Properties (like Mirchi Music Awards or Mirchi Neon Run) that can be monetized across years.
Experiential Blueprinting: Design on-ground brand activations that prioritize consumer interaction and "Instagrammability."
Integrated Narratives: Write and present pitches that combine Radio, Digital, Social, and BTL (Below the Line) activities into a single, cohesiv...
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