About the Role
We're hiring for a Director of Growth for a fast-growing DTC energy drink brand.manage campaigns, budget allocation, and reporting (see job description, pages 1–2).
Guide content strategy and creative production across founder, UGC, and whitelisting buckets; level up TikTok and organic content.Lead CRO and landing page testing to turn traffic into subscribers; run offer experiments, heatmaps, and session analysis.Has 7+ years scaling DTC/CPG brands via paid media with proven revenue impact.Deep Meta ad buying experience (manual, CBO/ABO, Max Value, Bid Caps) and a track record of testing and scaling winners.Strong creative sensibility: has tested messaging, produced content, and worked with creators.
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