Regional Marketing Manager - BFSI

Responsibilities:

· Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups· Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization.· Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success.· Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals.· Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets· Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events.· Provide leadership and support to the Americas fi...