Full-time
Regional Assistant Manager, Product Marketing (Coffee)
Posted by Zuspresso (M) Sdn Bhd • Shah Alam, Selangor, Malaysia
About the Role
Regional Assistant Manager, Product Marketing (Coffee)
Translate product concepts into consumer-facing stories and GTM executions , driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations , ensuring consistent brand alignment from lab to launch.
Key Responsibilities
- Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
- Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
- Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
- Lead flavor trend scans and market insights for category innovation.
- Create product guides and internal decks for Academy, Retail Ops, and Brand teams .
- Track launch KPIs (se...
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