Professional Marketing Communications Manager, APAC

About this opportunity

The Marketing Communications Manager is part of the APAC Professional (B2B) Marketing Communications team, who is responsible for creating, executing and managing paid acquisition campaigns. The individual will lead data analytics and harness insights to make informed decisions and recommendations across all acquisition channels, to accelerate lead acquisition of General Dentists and Orthodontists. The individual will also be responsible for shaping and executing social media strategies for the region, designing and managing our social content programs across owned and earned channels. In this role, you will… Lead Generation Build and manage acquisition campaigns across various channels including social, retargeting, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and undertake root cause ...