Product Manager, Player Lifecycle
Posted by Rush Street Interactive • , , Argentina, , , Argentina, Argentina
About the Role
Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
The Product Manager – Player Lifecycle is responsible for owning and evolving RSI’s player-facing lifecycle platforms, with a primary focus on CRM capabilities that support acquisition, engagement, retention, and reactivation. This role ensures the CRM is properly stood up, configured, and integrated to enable segmentation, journey orchestration, personalization, and measurement across marketing channels.
The role partners closely with the Senior Product Manager, Digital Collection and the Product Manager, Curation to ensure the CRM is powered by reliable event data, player attributes, and curated datasets. In the near t...
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