PR Account Executive

Overview

As an Account Executive at MSL, you are becoming a media relations expert, working to seamlessly

manage media relationships and interviews. You own the reporting process and ensure your manager

receives accurate, quality reports on time, and that clients receive regular, accurate coverage updates.

You are starting to build good relationships with your clients, and write quality content beyond media

pitches and emails. In addition, you provide guidance to your team’s Intern/AA (if applicable).

Responsibilities

• Media relations: Display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape), develop solid media relationships, and own the effective running of your team’s entire media relations process.
• Pitching skills: Demonstrate an ability to effectively identify angles, write and pitch relevant stories to targeted media, displaying crea...