PPC Manager for Digital Agency – USA

What You’ll Do
As a PPC Manager, you will lead the planning, execution, and optimization of paid advertising campaigns across multiple platforms, driving high-quality leads and ensuring optimal ROI for roofing clients. Your expertise will be essential in managing large budgets and implementing advanced strategies to maximize performance.

Key Responsibilities:

✅ Strategic PPC Campaign Management

Plan, launch, and manage Google Ads, Bing Ads, Facebook Ads, YouTube Ads, and TikTok Ads campaigns.
Conduct keyword research, audience segmentation, and competitor analysis to optimize campaigns.
Refine bidding strategies and ad creatives to reduce CPL and boost conversion rates.

✅ Lead Generation & Performance Optimization

Generate high-quality roofing leads that convert into sales opportunities.
Produce high-quality agency leads for internal sales teams.
Continuously A/B test ad creatives, landing pages, and targ...