About the Role
Job Title: PPC Analyst
Salary Range: PKR 100,000 – 120,000
Location: Onsite – Bahria Town, Lahore
Working Hours: 6:00 PM to 3:00 AM (Monday to Friday)
Job Overview
We are seeking a results-driven PPC Analyst to manage, optimize, and scale paid advertising campaigns. The ideal candidate will have strong expertise in ad ranking components, distribution models, and conversion optimization, with hands-on experience in Smart Bidding and Performance Max (PMax) campaigns.
Key Responsibilities
Manage and optimize PPC campaigns across Google Ads and relevant paid platforms
Analyze and improve Ad Rank components including bid strategy, quality score, and ad relevance
Implement and refine distribution models to maximize reach and efficiency
Continuously monitor and enhance conversions through data-driven optimization
Create, manage, and optimize Smart Bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
Plan, execute, and scale Performance Max (PMax) ca...
Salary Range: PKR 100,000 – 120,000
Location: Onsite – Bahria Town, Lahore
Working Hours: 6:00 PM to 3:00 AM (Monday to Friday)
Job Overview
We are seeking a results-driven PPC Analyst to manage, optimize, and scale paid advertising campaigns. The ideal candidate will have strong expertise in ad ranking components, distribution models, and conversion optimization, with hands-on experience in Smart Bidding and Performance Max (PMax) campaigns.
Key Responsibilities
Manage and optimize PPC campaigns across Google Ads and relevant paid platforms
Analyze and improve Ad Rank components including bid strategy, quality score, and ad relevance
Implement and refine distribution models to maximize reach and efficiency
Continuously monitor and enhance conversions through data-driven optimization
Create, manage, and optimize Smart Bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
Plan, execute, and scale Performance Max (PMax) ca...
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